Talent manager Alfie Lorenzo passes away

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Talent manager and movie scribe Alfie Lorenzo passed away due to heart failure early morning of August 1. He was 78.

Lorenzo's demise was confirmed by his nephew Ramon Lorenzo on ABS CBN.

The remains of the popular talent manager will lie at the Arlington Memorial Chapel in Quezon City starting Tuesday night, August 1. Later, Lorenzo's remains were cremated. His ashes were brought to his family in Pampanga.

Lorenzo is known as the discoverer of actress Judy Ann Santos-Agoncillo and other showbiz personalities.


On her Instagram post, Santos bid goodbye to her talent manager.

"It is with deep sadness that we pray for our Dear Tito Alfie who has joined our Creator at 2:12 this morning.

"We are just coordinating the wake details with the family as we would want to be faithful to his last requests.

"We shall keep you posted. Thank you for your understanding and being one with us in this time of grief," said Santos.

Lorenzo has been the talent manager of Santos for 32 years. But the two parted ways professionally earlier this year.


Despite this, Santos said that she is fully indebted to her talent manager for her booming career in show business.

"We've talked last year August pumunta ako sa bahay n'ya. It was a very, very proper discussion. Nagpaalam ako ng maayos kasi malaki ang utang na loob ko kay Tito Alfie," said Santos during an interview on "Tonight With Boy Abunda" on ABS-CBN.

"At yung utang na loob na yun hindi yun mapapalitan ng ano mang halaga. It's not a professional thing, it's just a personal decision that I had to make because Tito Alfie is not only a professional manager, he's family;"

"Basta nag-paalam ako ng maayos sa kanya, 'Yun ang importante. Tinuring ko sya na propesyonal na aspeto kaya pinuntahan ko sya. Nag set ako ng meeting sa kanya, kasi ayoko syang bastusin dahil inalagaan naman nya ako ng mahabang panahon. It's time to move on," said Santos, wife of Ryan Agoncillo.

But it appeared that the statement of Santos is opposed to her ex-manager's reaction in terms of parting ways.


“You need me, I don’t need you,” said Lorenzo on Santos, in an exclusive interview on PEP recently.

“Creation ko ‘yan. Kung gusto ko ‘yan na patayin, right now, mamamatay na ‘yan. Kasi, alam mo naman ang mga Pilipino, galit sila sa mga walang utang na loob. Pinalaki mo sila ng 32 years, tapos basta ka na lang iiwan," said Lorenzo.

“Sila ang nakiusap na huwag silang bibitawan, tapos ako pala ang ilalaglag. Masisira siya. Pati sa mga advertisement niya, masisira siya. Nilikha ko siya, bakit ko sisiraan? Huwag na lang, hayaan niyo na," the talent manager told PEP.

Lorenzo also denied reports that Santos cried when they parted ways. “Hindi siya umiyak. Drama na lang ‘yon. Sabi lang niya ‘yon para may drama." - ROBERT REQUINTINA

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