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'Battle in the Blood' to premier at 2018 Int'l AIDS Conference

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"Battle in the Blood," a mobile HIV/AIDS advocacy game app for HIV prevention, will have its world premiere launching at the 22nd International AIDS Conference in Amsterdam, The Netherlands on July 23-27. The World Health Organization (WHO) organized the global networking zone event “Building Bridges to HIV Prevention and Testing” as part of the Global Village and Youth Programme Activities of the conference. WHO, together with the Joint United Nations Programme on HIV/AIDS (UNAIDS), World Council of Churches-Ecumenical Advocacy Alliance (WCC-EAA), UNITAID, PSI and SheDecides, will join forces to raise awareness in order to make HIV testing a reality for all. The WHO invited the HIV GET Project team to present and launch the mobile game app "Battle in the Blood" during the conference. It will have several session activities at Global Village, including a "Battle in the Blood" Game Challenge. Conference participants, mainly the youth, will be...

Fight HIV/AIDS in 'Battle in the Blood' mobile gaming app

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The battle is on to fight human immunodeficiency virus (HIV) which causes acquired immune deficiency syndrome or AIDS! Dr. Emmanuel S. Baja, research associate professor, DOST “Balik” Scientist and Principal Investigator of the HIV Gaming, Engaging, and Testing (HIV GET Tested) Project from the Institute of Clinical Epidemiology, National Institutes of Health, University of the Philippines Manila, announced that a digital advocacy gaming application has been developed to help address the barriers to HIV testing and counselling (HTC). Dubbed "Battle in the Blood (#BitB)," the app is a unique puzzle and turn-based combat mobile game. The game aims to influence social norms, knowledge and attitude surrounding HIV/AIDs and to challenge the belief that you can no longer live a long and fulfilling life after a HIV positive diagnosis. It contrasts this with the risk to your health and future by delaying or refusing testing and treatment services. The app, designed speci...