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This year's annual Ginumanfest organized by Ginebra San Miguel in time for World Gin Day took time to pay tribute to the Filipino spirit and frontliners fighting the health pandemic. Streamed live on Facebook on Saturday night, June 20, basketball stars, popular OPM bands and some candidates of Miss Universe Philippines pageant offered a toast to freedom, frontliners and the Filipino spirit during the "One Ginebra Nation" online concert. For Filipinos, drinks are meant to be shared and enjoyed with friends. This same feeling of camaraderie, friendship, togetherness and unity is what Ginebra San Miguel aims to cultivate further as it celebrates World Gin Day as One Gin Nation. Some of the basketball stars who graced the online event were Mark Caguioa, Scottie Thompson, L.A. Tenorio, Joe Devance, and Japeth Aguilar. The three-hour show was hosted by DJ CJ and DJ Suzy. It was also broadcast on Magic 89.9 FM. More than 3,000 people watched the live online concert. Musical per...

When you say gin in the Philippines, only one brand comes to mind: Ginebra San Miguel.  Wherever you are, whatever your status, whether celebrating milestones or unwinding at the end of the day, it has become part of the Filipino’s way of life. Perhaps this is because Ginebra San Miguel represents more than a drink. It is a testament to the passion, perseverance and the unwavering spirit of the people it has served for almost two centuries. The Birth of an Icon The story of Ginebra San Miguel is the story of a drinking culture that began on March 10, 1834. From its humble beginnings in a small distillery in Quiapo, Manila, Ginebra San Miguel, the first-ever gin in the Philippines, was initially produced to cater to the affluent and colonial elite who stayed on in Manila and later shared with other wealthy Filipinos. Back then, Ginebra San Miguel was bottled in 20-liter glass jars wrapped in rattan weave called the dama juana. The brand, already an awa...

Filipino-German beauty queen Pia Wurtzbach made us proud when she won Miss Universe in Las Vegas, Nevada in 2015. But Pia teases that it is not the end of her story. She says that she's doing something that will make us proud of her again. "I  think  a  lot  of  people  know  already  my  story  in  Binibini.  I  kept  trying  and  finally  made  it  here.  Beyond  that,  what  are  the  new  things  that  I’m  going  to  do.  That’s  what  I  am  working  on  right  now.  I  want  to  continue  to  make  all  of  you  proud.  I  do  have  a  never-say-die  story  because  of  my  story  when  I  joined  Ms.  Universe,  but  it’s  not  the...

For Filipinos, drinks are meant to be shared and enjoyed with friends. This same feeling of camaraderie, friendship, togetherness and unity is what Ginebra San Miguel aims to cultivate further as it celebrates World Gin Day as One Gin Nation. During this year’s World Gin Day, Ginebra San Miguel gathered some of the country’s top master mixologists, a highly-acclaimed chef, popular celebrity performers, and a nation of gin lovers in one big celebration held at the Axon in Green Sun Hotel Makati. Ginebra San Miguel took guests on a “ginstronomic” and a gastronomic tour of the Philippines. Master mixologists Enzo Lim, Kalel Demetrio and Icy Mariñas created special Ginebra San Miguel cocktails to represent the country’s three island groups. Kalel Demetrio created the “Quatro Katipunero Sour” – a cocktail that incorporates the four dominant Luzon ingredients that he loves to use: kamias, sampaguita, labuyo, and calamansi. For Visayas, Icy Mariñas crafted the Cebu mango-based “I...

When a brand has one announcement to make, they hold a launch event. When there are so many great things happening for the brand, they have an epic night.  That’s exactly what GSM Blue did.  GSM Blue celebrated The Epic Mix last Nov. 7, 2017 at the C3 Events Place hosted by Nikko Ramos. The night revealed a lot of exciting news from the world’s number one selling gin.  The attendees were first to meet the new GSM Blue endorser in a jaw-dropping entrance. Myrtle Sarrosa left the crowd in awe as she came down from the ceiling to the stage, like something heaven sent. Myrtle was also unveiled as the Ginebra San Miguel 2018 Calendar Girl.  She beamed while sharing how proud she is not just of being the new Ginebra San Miguel Calendar Girl but also of how the brand allowed her to mix her work and her passion for cosplaying in the calendars.  This collaboration between one of the world’s top cosplayers and the world’s number one gin resulted in five (5) ...

In celebration of the 30 years of "Never Say Die" spirit, Ginebra San Miguel Inc. (GSMI) has launched a special promo that basketball fans from every generation will enjoy. The Ganado Classics: 3-Decade Jersey Collection promo, which will run from May 1 to August 31, 2017, gives fans the chance to own the jerseys that were part of the most defining moments in Ginebra San Miguel team's history. Collect all five jerseys featuring the names and numbers that thrilled Ginebra die-hard fans from the past three decades - Jaworski 7 for the First Edition and NSD jerseys; David 1 for Ginebra Na! jersey; Caguioa 47 for Barangay Ginebra Gin Kings jersey; and Thompson 6 for Barangay Ginebra San Miguel jersey. "Fans can  now relive the Ginebra San Miguel basketball team's historic moments. These jerseys are representations of the notable players form the different Ginebra eras. From the birth of never say die spirit through 'Living Legend' Robert Jawors...