Online TPB video tilt sets launch at PHITEX on Aug. 31
The Tourism Promotions Board (TPB) will have a soft launch of an online video contest on Aug. 31 which will highlight the reasons for “loving” to travel to any part of the Philippines. Open to both Filipino and foreign participants, the contest dubbed “Phil the Love” is expected to provide the various brand definitions to “It’s More Fun in the Philippines” based on the tourists’ own perspectives and experiences. TPB Chief Operating Officer Cesar Montano said the contest would optimize the country’s online brand presence and visibility, broaden its value proposition, position it as a preferred global destination, and reach and capture a sizable block of the millennial market, both in the Philippines and abroad. “The campaign (Phil the Love) will virtually serve as an international and domestic market survey or census involving primary data sources, upon which we can base our future marketing strategies and tactics. It will thus enlighten us on which of our selling poin...