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This year's annual Ginumanfest organized by Ginebra San Miguel in time for World Gin Day took time to pay tribute to the Filipino spirit and frontliners fighting the health pandemic. Streamed live on Facebook on Saturday night, June 20, basketball stars, popular OPM bands and some candidates of Miss Universe Philippines pageant offered a toast to freedom, frontliners and the Filipino spirit during the "One Ginebra Nation" online concert. For Filipinos, drinks are meant to be shared and enjoyed with friends. This same feeling of camaraderie, friendship, togetherness and unity is what Ginebra San Miguel aims to cultivate further as it celebrates World Gin Day as One Gin Nation. Some of the basketball stars who graced the online event were Mark Caguioa, Scottie Thompson, L.A. Tenorio, Joe Devance, and Japeth Aguilar. The three-hour show was hosted by DJ CJ and DJ Suzy. It was also broadcast on Magic 89.9 FM. More than 3,000 people watched the live online concert. Musical per...

When you say gin in the Philippines, only one brand comes to mind: Ginebra San Miguel.  Wherever you are, whatever your status, whether celebrating milestones or unwinding at the end of the day, it has become part of the Filipino’s way of life. Perhaps this is because Ginebra San Miguel represents more than a drink. It is a testament to the passion, perseverance and the unwavering spirit of the people it has served for almost two centuries. The Birth of an Icon The story of Ginebra San Miguel is the story of a drinking culture that began on March 10, 1834. From its humble beginnings in a small distillery in Quiapo, Manila, Ginebra San Miguel, the first-ever gin in the Philippines, was initially produced to cater to the affluent and colonial elite who stayed on in Manila and later shared with other wealthy Filipinos. Back then, Ginebra San Miguel was bottled in 20-liter glass jars wrapped in rattan weave called the dama juana. The brand, already an awa...