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When you say gin in the Philippines, only one brand comes to mind: Ginebra San Miguel.  Wherever you are, whatever your status, whether celebrating milestones or unwinding at the end of the day, it has become part of the Filipino’s way of life. Perhaps this is because Ginebra San Miguel represents more than a drink. It is a testament to the passion, perseverance and the unwavering spirit of the people it has served for almost two centuries. The Birth of an Icon The story of Ginebra San Miguel is the story of a drinking culture that began on March 10, 1834. From its humble beginnings in a small distillery in Quiapo, Manila, Ginebra San Miguel, the first-ever gin in the Philippines, was initially produced to cater to the affluent and colonial elite who stayed on in Manila and later shared with other wealthy Filipinos. Back then, Ginebra San Miguel was bottled in 20-liter glass jars wrapped in rattan weave called the dama juana. The brand, already an awa...

In celebration of the 30 years of "Never Say Die" spirit, Ginebra San Miguel Inc. (GSMI) has launched a special promo that basketball fans from every generation will enjoy. The Ganado Classics: 3-Decade Jersey Collection promo, which will run from May 1 to August 31, 2017, gives fans the chance to own the jerseys that were part of the most defining moments in Ginebra San Miguel team's history. Collect all five jerseys featuring the names and numbers that thrilled Ginebra die-hard fans from the past three decades - Jaworski 7 for the First Edition and NSD jerseys; David 1 for Ginebra Na! jersey; Caguioa 47 for Barangay Ginebra Gin Kings jersey; and Thompson 6 for Barangay Ginebra San Miguel jersey. "Fans can  now relive the Ginebra San Miguel basketball team's historic moments. These jerseys are representations of the notable players form the different Ginebra eras. From the birth of never say die spirit through 'Living Legend' Robert Jawors...