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Lady Grace Intimates celebrates its 61st anniversary this year with more exciting products for women, men and eventually, hold your breath, kids! "The anniversary of Lady Grace usually falls on the birthday of our mom Amelia. It's just a simple celebration with low-key activities," said Gonzalo Exconde, president of Lady Grace, during an interview at the gala fashion show of Vince Borja called "Timeless" at Dusit Thani Hotel in Makati City recently. Lady Grace showcased its best-selling Shapewear Series in the high-end fashion event. Grace Exconde, Executive Vice President of Lady Grace, also modelled one of the creations of Borja along with other socialites and business executives. After Lady Grace apparel, the company is focused on another exciting product - men's line. The men's underwear line which will be known as Fidel (in honor of the father of Gonzalo and Grace) is expected to be in the market either in November or December this...

After more than 60 years of creating ladies undergarments, Lady Grace is ready to venture into male apparel. "We are heading that direction. May konting inaayos lang," said Lady Grace President Gonzalo J. Exconde, during an interview at Shangri-la The Fort in Taguig City. Exconde said that the brand name for men's line would be Fidel, named after his father. This as world dance sports champions Evgeny Moshenin and Dana Spitsyna are set to heat up the stage when they grace the Philippine Superstars Open Dance Championship at the Blueleaf Filipinas, beside City of Dreams, at the Mall of Asia in Pasay City on Oct. 5. To be presented by Myrna Tan and Lady Grace Intimates, the live music will be provided by the musical band Sabor Latino. Prior to the dance championship in October, the popular undergarments for women took part in a fashion show organized by Benny Lao at a hotel in Taguig City. "This is our third year of joining the dinner dance sho...