Amaxi's Burger rolls out in Laguna

Those luscious hamburgers and dreamy luxury cars do mix together!

Take it from Joseph Andrei Chavez and his equally creative business partners who opened the Amaxi's Burger in Binan, Laguna recently. And just like the expensive cars, their burgers are not just eye-candy but they are delectable and mouth-watering.

"We thought about cars as our theme for Amaxi's Burger because we simply love cars. That's why we named our products based on luxury cars. Amaxi is the Greek word for cars," says Chavez, a young entrepreneur, during an interview recently.

That's why when you check on their menu, you can find some of the names of luxury cars associated with burgers. Best-sellers are Bugatti, three pieces of quarter pounder patties pure beefy patty, household sauce, cream sauce and cheese sauce; Rolls Royce, a quarter pounder pure beef patty topped with cream sauce, cheesy sauce, BBQ sauce, crispy bacon, fried egg and onions rings; and Ferrari, two pieces of quarter pounder pure beef patty, household sauce, cream sauce and cheese sauce. Other choices are the Lamborghini, GTR and Chrysler burgers.

Amaxi's Burger has also added affordable chicken meals to their menu. Sample their chicken dishes in various flavors such as garlic parmesan, buttered chicken, and Korean soy, and buffalo wings.

Chavez says that burgers have not only become favorite snack among Filipinos. These days, many food lovers eat burgers anytime of the day.

"Many people eat burgers during lunch and dinner.  And they also want their food prepared fast. So we thought of burgers since we also love burgers," says Chavez.

What makes Amaxi's Burger stand out is that the ingredients they use are home-made. "Our patties and sauces are home-made. Most of all, we don't sacrifice quality despite our affordable rates."

Competition among burger products in the country is truly tight, Chavez admits. But Amaxi's Burger is ready to keep pace with other burger joints in the market.

Says Chavez: "Competition is tight if you try to compete with other burger joints head-on. But if you try to find where you are best at, it is easier to set your brand apart from other brands."

"In our case, we cater to the daily needs of Filipinos as we offer affordable quality burgers and wings. We are committed in providing this to the public because we believe that a food product does not have to be expensive to be tasty and fulfilling."

Chavez wants all the food lovers to try Amaxi's Burger. That's why the local burger joint is planning to expand nationwide real soon.

"Our main goal is to expand our business. We also want to Amaxi's Burger available for franchise not only in Luzon but also in Visayas and Mindanao," he says.

The next time you visit Laguna, always remember that there's Amaxi's Burger which you will really enjoy! - ROBERT REQUINTINA