In 1966, Nadai Fujisoba built its first soba noodle store in Shibuya, which also serves as its first flagship store.
During Japan's economic boom, it built their stores to cater to on-the-run businessmen. Since then, the community has continued to support them ever since.
These days, Nadai Fujisoba serves more than 58,000 meals everyday by opening their stores 24 hours.
Its menu categories are: Nihon Soba/Udon (hot noodle), Tempura Soba/Udon (hot noodle), Mori Soba/Udon (cold noodle), Hiyaski and Tsuke Soba/Udon (cold noodle), Donburi Rice Bowls, Tempura A La Carte, Teisyoku Set and Drinks and Desserts.
You can find Nadai Fujisoba in bustling areas in Tokyo, such as Asakusa, Ueno, Akihabara, Roponggi, Shinjuku, and Ikebukuro.
In 2014, Nadai Fujisoba opened its first store in Taiwan and it has become a great success for the brand.
"We believe that customers in the Philippines will like our signature Japanese buckweat noodle. It is our pleasure you to the best soba noodle Japan has to offer," said Yuki Tan, Vice President of Nadai Fujisoba.
We sampled some of their delicious soba dishes during a visit to their branch at Upper Ground Level of Building A at Megamall in Mandaluyong City.
Here's a tip: Hot soba dishes are best consumed immediately upon serving. The flavor is so rich and it's really delicious when it's really hot!
They also discouraged us to take home soba dishes because of the texture of noodles. Again, it is best eaten in the restaurant. Rice meals, however, are allowed to be brought home.
Whatever the case, Nadai Fujisoba is a must-try Japanese restaurant in town because they really serve delectable dishes. It's your best alternative to ramen.
They also serve a wide array of Japanese dishes which can go with your soba or udon noodles.
Aside from Megamall, Nadai Fujisoba has branches at the Bonifacio High Street in Tagug City, SM Aura Premier in Taguig City, SM Mall of Asia in Pasay City, and The Block SM City North EDSA in Quezon City. - ROBERT REQUINTINA