Gani Oro: Broadcasting is not all about good voice

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Popular radio broadcaster Isagani "Gani" Oro has shared some tips on what it takes to be a successful broadcaster.

"Hindi lahat nakukuha sa classroom. Dapat makuha mo sa labas kasi yung pag i-interview mo, 'yun ang nakakatulong sa 'yo. Dapat expose ka sa balita, dapat ahead ka at updated, hindi lang sa balita kundi sa technology natin," said Oro, during an exclusive interview at the launch of Gynuracel capsules and coffee mix in Quezon City.

Experts at the health forum said that Gynuracel capsules and coffee mix help fight diabetes, hypertension and high cholesterol. Gynuracel is the first 100 percent natural dietary supplement which contains the miracle herb Gynura Procumbens.

Oro stressed the importance of upgrading and updating one's self in this age of technology.

"Maraming mga bago sa technology ngayon na ina-adopt na unlike before radio lang pero now multimedia na tayo. Napapanood na ang radyo. Then nagagamit na rin natin ang social media," said Oro, who can be heard on DzRJ's "Oro Mismo" show daily from 6-8 in the morning.

"It's a continuous learning process at ang pagiging broadcaster hindi lang boses. Maganda nga ang boses mo kung kulang ka rin sa knowledge," said Oro.

"Boses is secondary. Doon sa gustong maging broadcaster, t'yaga at pag-aralan mo lahat ng ginagawa mo araw araw. Maging expose ka sa current news," he added.

Oro also noted the difference between the present and previous broadcasters. "Mapag-i-iwanan ka kung hindi ka mag-a update. Dapat upgrade mo rin ang sarili mo as broadcaster, parang cellphone at computer."




He admitted that competition is getting tough in the broadcasting industry because of social media. "Matindi ang lababan ngayon dahil sa social media. May mga bloggers na rin. Ang daming fake news na lumalabas baka makuryente ka, that's why dapat may double checking ka. Ang bilis lang naman mag verify ngayon."

"Noon telepono lang kami. Hinuhulugan pa ng beinte sinko. Ngayon ang dami ng magagamit na forms of communications," he said.

Oro has been into broadcasting for more than 30 years now. He started with ABS-CBN during the People Power Revolution. He also joined DzMM and TV Patrol. Then Oro transferred to GMA 7 where he stayed for seven years. Prior to DzRJ, he worked for CNN Philippines.

Asked how he fights stress in his profession, Oro said: "Kailangan may konti kang relaxation. Konting pahinga kahit ipikit mo ng konti ang iyong mga mata para maka-rest. And then dapat may konting diversion ka sa hapon o sa gabi dahil talagang stressful ang trabaho ng broadcaster. Magdiscuss ka na nga lang ng isang heavy topic stressful na." Robert Requintina/TEMPO


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