AD Foundation hosts forum on risk reduction for events
The Advertising Foundation of the Philippines (Ad Foundation), in partnership with the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) and Unilever Philippines, Inc. hosted top executives from event management organizers composed of clients, service providers, media agencies, government and other stakeholders gathered during an exclusive two-day seminar on mitigating natural hazards and disasters at the Asian Institute of Management in Makati City last April 24-25. Jun Nicdao, Advertising Foundation Chairman of the Board and Chairman of KBP, emphasized that the seminar provided a “rare opportunity to imbibe the accumulated wisdom from past experiences of experts from both government and private sector on risk management and mitigation.” Dubbed "Eventwise," it was the inaugural run of a long-term vision to develop a set of performance standards for events organizing spearheaded by the Ad Foundation through its Educational Development and Special Projects Program Committ...