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Tourism Promotions Board Chief Operating Officer Cesar Montano has honored 8 Filipino films that have showcased the beauty of the Philippines and have helped promote local tourism through movies. Movies honored were "Sakaling Hindi Makarating," directed by Ice Idanan and shot in Ilocos, Siquijor, Batanes; and Zamboanga; Ellen Ongkeko-Marfil's "Lakbay2Love," which showcases Timberland Heights and Benguet; "Camp Sawi," directed by Irene Villamor, set in Bantayan Island; "Patay na Si Hesus," directed by Victor Villanueva; "Apocalypse Child," set in Baler; "Siargao," directed by Paul Soriano, which showcases the island of the same name; "Requited," directed by Nerissa Picadizo, which features Mt. Pinatubo; and "Kiko Boksingero," directed by Thop Nazareno, shot it Baguio City. "Truly, we are in the midst of a growing phenomenon that is Film Tourism. Pilipino man o banyaga ay na-eengganyong du...

The Tourism Promotions Board (TPB) will have a soft launch of an online video contest on Aug. 31 which will highlight the reasons for “loving” to travel to any part of the Philippines. Open to both Filipino and foreign participants, the contest dubbed “Phil the Love” is expected to provide the various brand definitions to “It’s More Fun in the Philippines” based on the tourists’ own perspectives and experiences. TPB Chief Operating Officer Cesar Montano said the contest would optimize the country’s online brand presence and visibility, broaden its value proposition, position it as a preferred global destination, and reach and capture a sizable block of the millennial market, both in the Philippines and abroad. “The campaign (Phil the Love) will virtually serve as an international and domestic market survey or census involving primary data sources, upon which we can base our future marketing strategies and tactics.  It will thus enlighten us on which of our selling poin...