17th Franchise and Business Expo set on Feb. 1-3

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The Association of Filipino Franchisers, Inc. (AFFI) announced the holding of the 17th Franchise and Business Expo at the World Trade Center in Pasay City on Feb. 1-3 from 10 a.m. to 7 p.m.

With the theme “Galing ng Pinoy: Local is the new focal,” the AFFI hopes to attract more aspiring Filipino entrepreneurs to go into business by coming up with innovative business concepts. Alternately, they can enter the business scene by becoming franchisees of existing tried-and-tested businesses.

More than 300 exhibitors from food retailer to service providers are expected to grace the event. Expo attendees may also find new and interesting business concepts through various breakout sessions that will be held during the 3-day event.

Some of the highlights which attendees can look forward to include entrepreneurship talks, on-stage demonstrations, mentoring sessions, in-depth seminars, a business walk tour, and cultural and product presentations, all valuable information for those who may wish to go into franchising business.


“We will continue to focus on local businesses by encouraging more investors and would-be entrepreneurs to invest in local brands. At the same time, we will continue to showcase the inherent creativity and innovative mindset of our entrepreneurs at the expo, which remain part of our commitment to our mantra: ‘Para kay God, Para sa bayan, Para sa AFFI,” said AFFI President Marie-Joyce Co Yu, who is also President and CEO of Trueblends Tea and Coffee.

As of November 2018, AFFI has around 221 members, with businesses counting more than 16,000 outlets, 36 percent of which are company-owned and 64 percent under franchise.

These businesses have remained in business for an average of 10 years, providing employment to more than 96,000 Filipinos and generating an annual sales target of P54.07 billion.

The expo partners include Globe MyBusiness and Security Bank. For details about the event and AFFI, visit http://affi,com.ph; follow them on Facebook, www.facebook.com/affieempoweringentrepreneurs or call (02) 745-3237 and 0917-5182334 or 0917-5199837. You may also email AFFI at expo@affi.com.ph. - ROBERT REQUINTINA



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